“Arena Business Centre has worked with Juice for over five years. In that time they have carried out a successful rebrand of our website and marketing literature. They deliver more than what it says on the box but an excellent design solution which really gets to grips with the business. Not only that but they do so in a 'nothing is too much trouble' manner. A great team - with great ideas.”

Helen Deverill, Arena Business Centres

How does an agency re-brand one of their own brands but still keep the organisations established identity? Do it the Juice way and keep in simple.

Some of the best and most famous re-brands are those you don't notice. A subtle tweak here a slight change of font there. With Arena Business Centres we did just that. Back in 2003 a fresh faced Juice team took on the project of not only naming a brand new Business Centre complex but also creating an interesting and professional looking company identity. The outcome was a success, resulting in the name 'Arena' and the strap line 'Space for you to perform'. Which is pretty clever really.

Four years on and with two highly prominent business parks under their belt (one in Ferndown and the other in Poole), Arena decided to refresh their look with a new website. With the inclusion of a new headline 'Space that works for me. Excellence Unparalleled' and an updated colour scheme, keeping the existing brand at the forefront. The new website was embraced by all at Arena and it's potential clientele. So much so that Arena were eager to migrate the look and feel of the site into a new advertising campaign that offered a warm human touch to the often cold and detached office space promotions that populate the market.

Arena, Ferndown has been home to Juice since May 2004 enabling us to be close at hand for various projects including advertising, signage, brochures and other marketing tools. With a new Phase Two being completed in Poole Arena and continues to move forward both on the strength of its quality workspaces but also its clean and professional style and approachability.